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Gaylord Early Fresh'ND-Aire Connection  Rate Topic 
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 Posted: Mon May 29th, 2017 04:50 am
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Mike Kearns
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Last edited on Mon May 29th, 2017 10:30 pm by Mike Kearns

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 Posted: Mon May 29th, 2017 05:41 am
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Russ Huber
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Quit teasing. :D

Last edited on Mon May 29th, 2017 06:34 am by Russ Huber

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 Posted: Mon May 29th, 2017 07:33 am
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Mike Kearns
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Attached Image (viewed 505 times):

Gaylord Becomes Exclusive PAMCO Distributor - Automatic Age, June 1935.jpg

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 Posted: Mon May 29th, 2017 08:07 am
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Mike Kearns
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March 1936

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 Posted: Mon May 29th, 2017 08:09 am
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Mike Kearns
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March 1936

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 Posted: Mon May 29th, 2017 08:10 am
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Mike Kearns
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March 1936 part 2.

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 Posted: Mon May 29th, 2017 08:11 am
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Mike Kearns
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May 1936

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 Posted: Mon May 29th, 2017 08:14 am
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Mike Kearns
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May 1936  E.S. Gaylord chases a Scottie dog!

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Gaylord Chases Scottie Dog In Hotel Lobby - Automatic Age - May 1936.jpg

Last edited on Mon May 29th, 2017 08:14 am by Mike Kearns

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 Posted: Mon May 29th, 2017 08:17 am
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Mike Kearns
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 Posted: Mon May 29th, 2017 08:27 am
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Mike Kearns
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March 1936

Last edited on Mon May 29th, 2017 08:35 am by Mike Kearns

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 Posted: Mon May 29th, 2017 08:36 am
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Mike Kearns
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July 1937

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Gaylord - Markepp Appointed Gaylord Distributor - Automatic Age - July 1937.jpg

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 Posted: Mon May 29th, 2017 08:45 am
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Mike Kearns
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August 1937

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 Posted: Mon May 29th, 2017 08:50 am
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Mike Kearns
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1937

And Gibb Air Circulators, made by Fresh'ND-Aire:

Last edited on Fri Jul 21st, 2017 05:06 am by Mike Kearns

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 Posted: Mon May 29th, 2017 08:50 am
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Mike Kearns
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 Posted: Mon May 29th, 2017 08:51 am
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Mike Kearns
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 Posted: Mon May 29th, 2017 08:52 am
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Mike Kearns
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 Posted: Mon May 29th, 2017 02:40 pm
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Russ Huber
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Wow, Mike.  You are the definition of a true fan collector.  So that is what Bob Devore looked like. :D  Earl Ballentine played a huge roll in the early Fresh'nd-aire business.  Ballentine was  Russell Electric's fan/circulator related engineer and VP.  Russell Electric's Aerofan and circulators were marketed through Gaylord.  Thanks for sharing a window in time. :clap:


I bet Max Weber, Bob Devore, and Earl Ballentine had coffee and donuts together at a little shop in the windy city and ........shot the breeze about making the breeze. :D

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 Posted: Mon May 29th, 2017 03:11 pm
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Charles Tedrick
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20160310_163858.jpg

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 Posted: Mon May 29th, 2017 03:12 pm
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Charles Tedrick
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20170524_164748.jpg

Last edited on Mon May 29th, 2017 03:13 pm by Charles Tedrick

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 Posted: Mon May 29th, 2017 03:14 pm
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Charles Tedrick
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 Posted: Mon May 29th, 2017 03:20 pm
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Charles Tedrick
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 Posted: Mon May 29th, 2017 03:20 pm
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Charles Tedrick
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 Posted: Mon May 29th, 2017 10:37 pm
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Mike Kearns
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Last edited on Tue May 30th, 2017 12:19 am by Mike Kearns

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 Posted: Mon May 29th, 2017 11:26 pm
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Mike Kearns
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The largest Gaylord, front view, counter model.

Attached Image (viewed 387 times):

Gaylord Mfg.  Front.jpg

Last edited on Mon May 29th, 2017 11:27 pm by Mike Kearns

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 Posted: Mon May 29th, 2017 11:28 pm
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Mike Kearns
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For scale:

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Gaylord Mfg..jpg

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 Posted: Mon May 29th, 2017 11:34 pm
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Mike Kearns
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Gaylord data plate

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 Posted: Mon May 29th, 2017 11:37 pm
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Mike Kearns
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Fresh'ND-Aire 20 inch, front view

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 Posted: Mon May 29th, 2017 11:40 pm
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Mike Kearns
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Fresh'ND-Aire 20 inch, data plate

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 Posted: Mon May 29th, 2017 11:42 pm
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Mike Kearns
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Fresh'ND-Aire 20 Inch, rear view

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 Posted: Tue May 30th, 2017 02:40 am
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Mike Kearns
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You can see an complete sales kit for the 1935 Gaylord Fresh'ND-Aire here in our gallery: http://www.fancollectors.org/Fresh/freshndaireads.htm

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 Posted: Tue May 30th, 2017 05:35 am
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Mike Kearns
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I have been hunting the Gaylord/Fresh'ND-Aire connection for years, looks like I was looking in the wrong place. A lot of the guys in vending went into sidelines, apparently Gaylord was the only one who noticed on a hot Chicago day people were going into places that had fans, cooling off and leaving, like going into a McDonalds to use the bathroom and not buying anything, as some people do. The principle was similar. A pinball machine would be put next to the pharmacist's counter or next to the bar in a tavern. They were actually designed for grown men to play, not kids, although a lot of kids enjoyed them as well, and if they player wanted to play, they would have the length of the bar or store to peruse something that might not otherwise arouse enough interest for a purchase. Even more so if someone was already playing the game. So customers leasing public attention getters like jukeboxes, candy vending machines or pinball machines could also lease circulators from the same source. Besides being yet another inducement for a public not quite aware they were being manipulated, the mostly non-air conditioned businesses like diners, theaters, lobbies, subway/train stations, restaurants and so on benefitted from literally getting the heavy and cigarette smoke laden stale air out of the place as well as cooling people down.     

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 Posted: Tue May 30th, 2017 05:51 am
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Russ Huber
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Mike Kearns wrote: I have been hunting the Gaylord/Fresh'ND-Aire connection for years, looks like I was looking in the wrong place. A lot of the guys in vending went into sidelines, apparently Gaylord was the only one who noticed on a hot Chicago day people were going into places that had fans, cooling off and leaving, like going into a McDonalds to use the bathroom and not buying anything, as some people do. The principle was similar. A pinball machine would be put next to the pharmacist's counter or next to the bar in a tavern. They were actually designed for grown men to play, not kids, although a lot of kids enjoyed them as well, and if they player wanted to play, they would have the length of the bar or store to peruse something that might not otherwise arouse enough interest for a purchase. Even more so if someone was already playing the game. So customers leasing public attention getters like jukeboxes, candy vending machines or pinball machines could also lease circulators from the same source. Besides being yet another inducement for a public not quite aware they were being manipulated, the mostly non-air conditioned businesses like diners, theaters, lobbies, subway/train stations, restaurants and so on benefitted from literally getting the heavy and cigarette smoke laden stale air out of the place as well as cooling people down.     
Mike found a web link recently with a wealth of Chicago based Roto beam/Fresh'nd-aire marketing strategy and advertisements. The link is focused on how the novelty coin op. machine business and how the circulators played a part keeping patronage to the coin operated machines, and the businesses involved. Fresh'nd-aire's Robert Devore strategically used the optional Fan/fragrance cylinder model circulators in my own personal opinion to market his product for the dead season.......WINTER.  In 39 Devore was legally challenged to dismiss his "Air Conditioning" slogan connected to the fragrance model from his advertising.  Devore complied.   

Last edited on Tue May 30th, 2017 06:00 am by Russ Huber

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 Posted: Tue May 30th, 2017 06:01 am
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Mike Kearns
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Summer and Winter! Boy, that Mr. Gaylord had them coming and going, heckuva businessman, thanks Russ!

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 Posted: Tue May 30th, 2017 06:08 am
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Russ Huber
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Mike Kearns wrote: Summer and Winter! Boy, that Mr. Gaylord had them coming and going, heckuva businessman, thanks Russ!
Who you kidding, you found the link with all the info. THANKS MIKE! :D


Devore may of been cunning, but all the kings horses, and all the kings men could not prepare Devore for WW11 war material needs.  In 43 Devore sold all rights for Fresh'nd-aire to the larger Cory Corp., and jumped ship. War material needs took the Minneapolis,MN. based Kreig-McClain circulator business ....out of business.

Last edited on Tue May 30th, 2017 06:09 am by Russ Huber

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 Posted: Tue May 30th, 2017 06:11 am
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Russ Huber
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Finding reasons to market fan motors for the winter season to keep the jing coming in goes waaaaay back to the 19th. 

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 Posted: Wed May 31st, 2017 12:52 am
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Christopher Harding
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Wow, this is fascinating information. Thank you for posting it.

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 Posted: Wed Jul 19th, 2017 06:26 am
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Mike Kearns
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1936

Attached Image (viewed 223 times):

Gaylord Mfg. Co. 1936 Chicago_Tribune_Tue__Jun_30__1936_.jpg

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 Posted: Wed Jul 19th, 2017 06:27 am
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Mike Kearns
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1937

Attached Image (viewed 230 times):

Gaylord 1937 Chicago_Tribune_Thu__Jun_24__1937_.jpg

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 Posted: Wed Jul 19th, 2017 06:27 am
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Mike Kearns
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1937

Attached Image (viewed 222 times):

Gaylord 1937 Chicago_Tribune_Tue__Jul_13__1937_.jpg

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 Posted: Wed Jul 19th, 2017 06:30 am
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1935

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