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 Posted: Sun Jan 2nd, 2022 05:25 am
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Mike Kearns
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1920 -


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1921 - April 2:







February 20:


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1922 - November 25





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1923 - January 15




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1924 - Larsh is marketing thru every venue, including the movie theaters:




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1925 -

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Mike Kearns
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1926 - January 11:




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1927 - December 18:




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1928 - May 8:






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1929 - August 28:













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Mike Kearns
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1930 - March 16:




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1931 - Larsh files his first fan patent, July 18, 1931:







Marketing of the Master Electric fan line begins as fast as the patent is filed. The material used in the motor case, base and cage badge is a proprietary Bakelite material marketed by Master Electric as "Mecolite", being made up from M(aster)E(lectric)Co and the last four letters from Bake(lite):





Unfortunately, Howard Colman of Barber-Colman (BarCol) didn't appreciate Larsh so closely copying the BarCol fan designs, and let him know it in court: 


It would appear they struck a deal, as Master Electric continued to market the Mecolite fans for a few more years. This is an example of the Master Electric Mecolite fan marketed as a "Gem".:





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1932 - Filed February 6:







Filed February 8:








An example in reddish-brown "walnut" Mecolite:









An example in black Mecolite, note the insulative base on both examples:








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1933 - April 8:






November 23:









December 6:








December 29:



In between tax troubles, Larsh markets desk fans under three brands: Master-Bilt

Reiss:

And Everite:









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1934 - January 4:



January 9:




January 28: Larsh and two senior corporate officers get $13000.00 fines because Master Electric is "Too big to fail":



Everite, June 3:

Master Electric president E.P. Larsh sends workers and their families by train on a field trip to the Century of Progress World's Fair in Chicago, September 23   :








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1935 - Filed August 28:







Master Electric still has parts to manufacture fans, but the Mecolite stock appears to fade out at this point, being replaced with stamped sheetmetal version in the "microphone" style. These were made in large numbers, having cage badges in several brand names, made of aluminum, held to the cage with a single hollow rivet:    Larsh/Master Electric owned the Everite Products Company, and sold a fan badged as such:

An example badged "Traiblazer", for sale in Montgomery Ward department stores:

Another example, badged with the Riess name. Riess Manufacturing Company was a Master Electric Co. subsidiary.:



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1936 - June 19

July 7:

An example of an eight-inch stationary "MASTER" - Dunaway Image Archive




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1937 - July 9: Master Electric follows the latest fad, the rubber bladed "safety fan".





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1938 - July 13


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1939 - September 1:

Yet another re-branded Master Electric cage badge name, "Nelson". Nelson Machine and Manufacturing Company was yet another Master Electric owned subsidiary through which it marketed its various fan models: 

                         

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1940 - An "Ashtabula" branded Master Electric desk fan. The Ashtabula connection is a factory E.P. Larsh bought in Ashtabula, Ohio. Later on, the buyer of Master Electric, Reliance Electric, moves all small motor production there.:



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1941 - March 27:



November 12:




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1942 - February 12:


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1943 - August 14, Middle River, Maryland: A Master Electric fan being used in a worker's home/trailer - Image courtesy of Shorpy and Russ Huber.


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1944 - September 15:


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1945 - E.P. Larsh and his agents and lobbyists with the U.S. Army, Air Corps and Navy made the company's contributions to the war very lucrative. One of the company's prime researchers, H.M. Joy is rewarded with promotion, back home with the firm after spending the war on loan to the government as an extension of the company. Consequently, Master Electric received a large portion of government contracts.:


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1946 - may 15:


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1954: October 4: With the Cold War going full speed, union activists are starting to cause friction at Master Electric:


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1956 - May 2, E.P. Larsh is back at Master Electric as president, but the timing is curious:




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1957- May 14, Reliance Engineering and Electric of Cleveland, Ohio negotiates and buys Master Electric:

July 22   :

August 23:


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1961 - July 28:




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1962 - June 29

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November 19, 1976 - The founder of the company passes on:


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Lionel - Guys, in the case of the Lionel/Master Electric link, I can only offer circumstantial evidence, as to date, literature firmly connecting Lionel Corporation, New York and Master Electric has yet to surface. I regret that it is unlikely the information will be discovered before the website is locked. But I will let you make up your own minds: Two variants are known of the Lionel "microphone" fans. The first is black enameled. While the motor housing appears to be a plastic, it is in fact white metal die-cast:





The second variation is basically the same, but for a metallic green finish. The motor housing in this green variety has been observed in both white metal die-cast and stamped brass.:















Compare the blade profile, motor location and shaft position, oiling port location and cage spot weld and gauge structure of the above Lionel fans to this Master Electric fan design:








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Deco Stepped Case - This fan utilizes Master Electric motors, but to date, there is no information or literature indicating who exactly made them. Several examples exist:









And another example, having an interesting decal - Images courtesy of the Rod Rodgers Image Archive:                                           






Last edited on Mon Jan 3rd, 2022 02:22 am by Mike Kearns

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The Master Electric factory of Dayton, Ohio has been mostly if not completely demolished: 1961 -


Now, most of the surrounding buildings have been razed to the ground. In a few short years after Reliance bought Master Electric a ready to use, turnkey factory was allowed to fall into disrepair, so much so that the idea of renovation was financially out of the question :


Last edited on Wed Jan 5th, 2022 01:41 am by Mike Kearns

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